Google Ads Account Planning

First, we review your business goals, services, locations, website, competition, and available budget.

Then, we design an account structure that keeps campaigns organised and measurable.

Campaign Setup and Configuration

Correct settings are essential for controlling where and how ads appear.

We configure campaign objectives, locations, schedules, networks, devices, budgets, and bidding based on the plan.

Keyword Research and Search Terms

We choose keywords around customer intent and organise them into relevant ad groups.

After launch, we review search terms and add negative keywords to reduce irrelevant traffic.

Ad Copy and Extensions

Ads should match the search, communicate your offer, and encourage the right action.

We create and test headlines, descriptions, sitelinks, callouts, calls, and other useful assets.

Conversion Tracking Setup

Tracking connects advertising spend with calls, forms, WhatsApp actions, bookings, or purchases.

Without reliable conversion data, campaign decisions can become guesswork.

Budget and Bidding Management

We monitor spending patterns, keyword costs, competition, and conversion performance.

Budgets and bidding strategies are adjusted according to data and business priorities.

Landing Page and Lead Quality Review

Campaign management continues beyond the Google Ads dashboard.

We review landing-page relevance, mobile experience, forms, messaging, and lead feedback to find conversion improvements.

Reporting and Continuous Optimisation

Regular reporting explains performance, completed changes, and next priorities.

We continue testing and refining campaigns to support more efficient lead generation.